What is Digital Marketing?

What is Digital Marketing?

Digital marketing is the process of promoting brands or services using electronic media and the internet. This includes instant messaging, video, applications, electronic billboards, digital and radio-TV channels and more. Digital marketing uses multiple channels and technologies that allow organizations to analyze campaigns, content, and strategy, usually in real-time.

It is used through one or more forms of electronic media. Not only because of its rapid pace but also because it is basically the future of marketing. This is very important, many people think that traditional marketing will soon be completely changed. The new methods are faster, more practical and versatile than the old traditional methods.

The world is becoming increasingly digital. The use of electronic materials is increasing every day. Companies began to recognize the importance of going digital in general 

These are some of the most common methods of digital marketing: 

Digital marketing 1

  1. Website SEO Services and Help
  2. Social Media Marketing
  3. Online Advertisement
  4. Online Video Marketing
  5. Designing and Other services
  6. Email Marketing
  7. PPC Ads Services and Help
  8. Mobile Web Services Marketing

The new media era has arrived. It is an appropriate time for those who have not yet begun to understand this mode of interaction and the various benefits of digital marketing.

Why is digital marketing increasing?

Several factors are involved in its development. We are all seeing a change in communication since the advent of the Internet. The Internet has undeniably changed the way people shop and communicate. Everything is changing fast because you can find whatever you want on today’s date at your doorstep with just a click.

Online shopping 

You noticed that all major companies have an online presence today. They are reaching consumers in all ways, that is the power of digital media today! The growth in the number of Internet users over the years has been breaking all records. One reason why people are using the Internet in its entirety is that there is a lot of free information available on the Internet, which is the main factor in today’s marketing change, so implementing digital marketing today is the key to any business. It has become imperative that if internet marketing is done in the right way or with strategy then a miracle can happen in business.

The increasing number of smartphone users:

 The smartphone industry in India is now a growing market with around 70 percent of all Indian mobile users expected. The ever-decreasing cost of the handset is now making it possible for India to have around 600 million internet users which is ultimately an attractive business opportunity to offer to the growing population. 

Growing social media users in India:

The following are the statistics related to the increasing participation of Indian consumers with various social media. By the end of 2019, it is estimated that India will have around 300 million social network users, which was close to 168 million in 2016. The most popular social networks in India and in the world are YouTube, Facebook Twitter, and WhatsApp. Facebook is projected to reach close to 320 million in India by 2021. 

Digital India campaign:

The Digital India campaign is being run rapidly by the Prime Minister of India, Shri Narendra Modi, with the goal of providing online government service, facilitating citizens electronically and empowering India digitally. This includes connecting rural areas with high-speed Internet networks.


Digital India has three main components:

1.   Development of secure and stable digital infrastructure

2.   Distribute government services digitally, and

3.   Universal Digital Literacy.

 Rapidly Changing Consumer Behavior:

In the last do years, the number of online shoppers has increased from 80 million to 90 million. With the increase in online buyers, we expect the total value of e-retail to increase substantially by 2022.

 Digital Marketing Used by Companies:

You have noticed that almost all the top-notch or leading companies have started reaping the benefits of digital marketing. It is likely to grow by 50% or more by 2023 when the number of users will reach 850 million.

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